LIONS ROAR BREWING COMPANY in Westfield, NJ, is a family-owned microbrewery that serves as a hub of the local community. Ran by a husband and wife duo, this brewery is known as a space where neighbors and visitors can connect over a shared appreciation for craft beer.

The goal was to refresh their branding with a mark that better captures their message: “May our name serve as a reminder to the timid to unleash their inner lion every once in a while!