GIDDINGS CONSULTING GROUP
We partnered with Giddings Consulting Group on a full brand refresh that established a clear, consistent, and scalable visual system across every touchpoint of the business.
The project included refreshed logos, an expanded brand system, and comprehensive brand guidelines to support long term growth. From there, we developed a wide range of materials including course decks and educational content, playbooks, case studies, and a polished capabilities statement that clearly communicates the firm’s offerings.
Print and physical assets were also a key focus. This included business cards, branded folders, letterheads, mailing labels, table cloths, pull up banners, and other on site and client facing materials designed to maintain consistency in both digital and in person environments.
After executing around 20 projects over the course of 4 months, the engagement concluded with a fully redesigned website created in collaboration with BKND Development, bringing the refreshed brand to life through a clean, modern, and functional online experience!
Key Learnings
Founder driven personality shaped the brand
The visual system was built around the energy and presence of founder Drew Giddings, capturing his dynamic, bright personality while maintaining clarity and professionalism.
A strong system unlocked consistency
Developing a clear and flexible brand system made it possible to unify everything from course materials and case studies to print assets and digital touchpoints.
Scalability was a priority
The brand needed to perform across many formats and environments. Designing with flexibility in mind ensured new materials could be created quickly without losing cohesion.
Design extended beyond the screen
Equal focus was placed on physical and digital applications, allowing the brand to show up confidently in presentations, workshops, events, and online spaces.
